Brand Consulting

Creating Brand Insistence.

The Blake Project is a strategic brand consultancy helping innovative marketers throughout the world create brand insistence.

Our expertise is highly specialized in brand research, strategy, licensing and education.

Our senior partners are well-respected and accomplished brand experts with decades of experience in brand strategy and management at top advertising agencies, research firms, brand development firms, and leading marketing driven organizations.

We deliver our expertise through issue-based project engagements and in a series of unique one and two-day strategic planning workshops that inspire marketing teams to gain clarity and consensus to build enduring brands that have no substitutes.

Our clients have included the world’s best known brands and brands that will soon be the next generation leaders in their markets, in diverse consumer product and business-to-business categories. Our clients rely on our insight, guidance and creativity when they are building the early foundations of marketplace success–for new brands and transforming existing brands. 

A comprehensive offering of strategic brand consulting services.

At The Blake Project we guide marketers to unlock the power of their brands to influence customer perceptions and purchase behavior through differentiated customer experiences.

We bring value to our client’s brand growth initiatives in every essential discipline of 21st century brand strategy and management.

  • Brand Audits
  • Brand Research and Customer Insight
  • Brand Strategy and Positioning
  • Brand Architecture
  • Brand Identity Development
  • Brand Storytelling
  • Brand Licensing
  • Brand Equity Measurement and Management
  • Brand Growth and Extension
  • Creating a Brand Building Organization
  • Designing the Total Brand Experience
  • Customer Touchpoint Management
  • Brand Education and Speaking Engagements 

Throughout our site, are featured a variety of case studies that describe how our clients have benefited from their relationship with The Blake Project. Our blog, Branding Strategy Insider is a global resource of knowledge sharing in brand innovation, strategy and management. You can read about our latest thinking on brands here.