Brand Consulting

Creating Brand Insistence.

The Blake Project is a strategic brand consultancy helping innovative marketers throughout the world create brand insistence.

Our expertise is highly specialized in brand research, strategy, licensing and education.

Our senior partners are well-respected and accomplished brand experts with decades of experience in brand strategy and management at top advertising agencies, research firms, brand development firms, and leading marketing driven organizations.

We deliver our expertise through issue-based project engagements and in a series of unique one and two-day strategic planning workshops that inspire marketing teams to gain clarity and consensus to build enduring brands that have no substitutes.

Our clients include the world’s best known brands and brands that will soon be the next generation leaders in their markets, in diverse consumer product and business-to-business categories. Our clients rely on our insight, guidance and creativity when they are building the early foundations of marketplace success for new brands and transforming existing brands. 

A comprehensive offering of strategic brand consulting services.

At The Blake Project we guide marketers in unlocking the power of their brands to influence customer perceptions and purchase behavior through differentiated customer experiences.

We bring value to our client’s brand growth initiatives in every essential discipline of 21st century brand strategy and management.

  • Brand Audits
  • Brand Research, Customer Insight and Customer Co-creation
  • Brand Strategy and Positioning
  • Brand Architecture
  • Brand Identity Development
  • Brand Storytelling
  • Brand Licensing
  • Brand Equity Measurement and Management
  • Brand Growth and Extension
  • Creating a Brand Building Organization
  • Customer Experience Co-creation
  • Customer Touchpoint Management
  • Designing the Total Brand Experience
  • Brand Education, Speaking Engagements and Conferences

Throughout our site, please find a variety of case studies that describe how our clients have benefited from their relationship with The Blake Project. Our blog, Branding Strategy Insider is a global resource of knowledge sharing in brand innovation, strategy and management. You can read our latest thinking on brands and brand management here.