Brand Consulting

Creating Brand Insistence

The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques we help brands break through complex marketing challenges, moving them from brand awareness to brand insistence – where there are no substitutes.

Our most important asset is our people; world-renowned senior consultants, researchers and educators with expertise from leading consumer packaged goods companies, global brands, global advertising agencies and top tier universities.

Core Competencies

Brand Research: Our BrandInsistenceSM model incorporates the five elements that drive a customer to insist upon a particular brand to meet his or her needs – brand awareness, accessibility, value, relevant differentiation and emotional connection. We conduct qualitative and quantitative research through the lens of this model to give brands the advantage they seek. Including the world's most advanced emotional connection measurement technology, powered by Hotspex.

Brand Strategy: We offer a range of high impact workshops designed to achieve stakeholder consensus on issues or decisions that result in strategic advantage. Our process of rigorous facilitation, educational components and brand management expertise combine to reach desired outcomes. In The Brand Positioning Workshop, we work with you to develop your brand's essence, promise, personality and archetype to achieve relevant differentiation and flexibility for future growth. We also offer a wide range of other issues-based workshops including: Brand Architecture, Brand Culture, Customer Experience, Brand Storytelling Strategy, Brand Strategy for Startups and Emotional Connection Workshops

Brand Licensing: We strategically link brands with manufacturers through our proprietary inbound and outbound licensing process. We help brands extend into the right markets for growth while maintaining the integrity of the brand promise. Our global brand licensing experts manage the entire program or educate and provide your team with the required management tools.

Brand Education: We help marketers better understand key concepts in brand management. We meet your team’s specific learning objectives through custom designed, interactive brand education workshops delivered internally around the globe. We also host the world's only competitive-learning experience for marketing oriented leaders and professionals every May -- The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

The Blake Project Difference

  • Our BrandInsistenceSM model drives a proven process that propels brands to the front.
  • We are experts in helping brands make strong emotional connections with their customers.
  • We are experts in building relevant differentiation, elevating brands above the competition.
  • We excel at the intersection of business strategy and brand strategy and bring a wide perspective gained from working in hundreds of business categories.
  • We are practitioners and educators of brand management. We prepare our clients for the journey ahead.

Throughout our site, please find a variety of case studies that describe how our clients have benefited from their relationship with The Blake Project. For more about how we think about brands please visit Branding Strategy Insider the world's leading resource for brand innovation, strategy and management. A service of The Blake Project.