Elevating Brands In An Age Of Disruption
The Blake Project is a strategic brand consultancy with extensive experience helping brands in all stages of growth gain a competitive advantage founded on the requirements of market leadership today. With proven proprietary tools and techniques we help our clients breakthrough complex marketing challenges, elevating them beyond brand awareness to brand leadership – where there are no substitutes.
To this end we work with our clients with the understanding that brands need three things to lead today:
1. An Emotional Advantage: How your customers feel about your brand that they don’t feel about other brands.
2. A Distinctive Advantage: How you do things that are uniquely compelling to those most important to your future.
3. A Connective Advantage: How you create meaningful connections that is different from what others do.
Working through this lens The Blake Project serves as an extension of your team. Our people are world-renowned senior consultants, researchers and educators with expertise from leading consumer packaged goods companies, service organizations, global brands, global advertising agencies and top tier universities.
Brand Research: Our BrandElevation model incorporates the five elements that drive a customer to insist upon a particular brand to meet his or her needs – brand awareness, accessibility, value, relevant differentiation and emotional connection. We conduct qualitative and quantitative research through the lens of this model to give brands the advantage they seek.
With the world's most advanced emotional connection measurement technology, The Blake Project accelerates brand growth by helping our clients better understand how emotions drive customer behavior in their categories and making those insights actionable in their marketplace and within their organizations. Our process, powered by Hotspex, is uniquely designed to build and activate your customers’ emotional connection to your brand.
Brand Strategy: We offer a range of high impact workshops designed to achieve stakeholder consensus on issues or decisions that result in competitive advantage. Our process of facilitation, educational components and brand management expertise combine to reach desired outcomes. In The Brand Positioning Workshop, we work with you to develop your brand's essence, promise, personality and archetype to achieve relevant differentiation and flexibility for future growth. We also offer a wide range of other issues-based workshops including: Brand Architecture, Brand Culture, Customer Experience, Brand Storytelling Strategy, Brand Strategy for Startups, Emotional Connection Workshops and Merger and Acquisition strategy.
Brand Growth: In our brand growth strategy work we employ first hand experience from helping numerous brands in all stages of development grow as well as multiple proprietary frameworks and models to decipher ideal growth trajectories. One growth strategy is brand licensing where we help brands extend into the right markets, with the right licensee's while maintaining the integrity of the brand promise.
Brand Education: We help marketers better understand key concepts in brand management. We meet your team’s specific learning objectives through custom designed, interactive and gamified brand education workshops delivered internally around the globe. We also host the world's only competitive-learning experience for marketing oriented leaders and professionals every May -- The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.
The Blake Project Difference
- Our BrandElevation model drives a proven process that propels brands to the front.
- We are experts in helping brands make strong emotional connections with their customers.
- We are experts in building relevant differentiation, elevating brands above the competition.
- We excel at the intersection of business strategy and brand strategy and bring a wide perspective gained from working in hundreds of business categories.
- We are practitioners and educators of brand management. We prepare our clients for the journey ahead.
Throughout our site, please find a variety of case studies that describe how our clients have benefited from their relationship with The Blake Project. For more about how we think about brands please visit Branding Strategy Insider the world's leading resource for brand innovation, strategy and management. A service of The Blake Project.