Brad VanAuken

Brad VanAuken, has over 20 years experience as a marketing manager, specializing in: brand strategy formulation, brand positioning, brand identity management, brand research, brand equity measurement, internal brand building, brand building on the Internet, customer touch point management, "out-of-the-box" marketing, brand extension and brand education and training.

Brad works with The Blake Project as Chief Brand Strategist. Previously, among other notable assignments, he was the Director of Brand Management and Marketing for Hallmark Cards, Inc. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.

Recognized as one of the world's leading experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at some 30 major conferences a year, he writes extensively for the business press and academic journals and is quoted in numerous publications. He wrote the best selling books The Brand Management Checklist and Brand Aid. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.

Own a copy of Brad's best selling book Brand Aid©.