Brand Identity

The Blake Project can help you develop an identity for your brand that accomplishes the following objectives:

• Reinforces the brands essence, promise and personality
• Is distinctive, ownable and protectable
• Seems vital
• Is easy to recognize and recall
• Is flexible enough to accommodate future brand transformations

This service includes brand naming, logo design, brand architecture design, development of brand identity standards/guidelines and codification of those standards in manuals, on CDs or on an Intranet site. We specialize in brand identity systems for brands that must have a strong identity in multimedia environments.