Brand Building on the Internet

Brad VanAuken's seminal Cyberbranding 2000 Study identified the key drivers of brand and business building success on the Internet, for brick and mortar brands and for pure play Internet brands. The foundation of that study still holds true today.

At The Blake Project, we share our experience of what works and what doesn't work in building strong brands online. We can help you develop techniques to reinforce your brand's identity, create an emotional connection with your customers and build customer loyalty through your Web-site and the Internet. This includes social media-web 2.0 strategy, web site design, direct online marketing, online advertising, online PR, viral marketing techniques and guerilla marketing techniques.