Creating a Brand Building Organization

The Blake Project helps you bring your brand essence, promise and personality to life throughout your organization. We can help you create a brand building culture. We know techniques that can encourage your corporate officers to act as brand champions. We can help you to get a decentralized organization to understand and embrace brand principles. We can help you drive brand building behavior through recruitment, communication, training & development, performance evaluation, compensation and recognition systems.

Brad VanAuken helped develop and then chaired the first conference dedicated to internal brand building. He has conducted workshops with countless companies on this topic and has identified a wide variety of tools and techniques that have proven successful in helping organizations realize their brands promises through internal brand building.