Brand Licensing

As a brand owner, your brand extension strategy is critical to expand your reach into new categories and markets.  A powerful way for companies to foray into new categories is through Brand Licensing.

Simply defined, brand licensing is an agreement between a brand owner and a manufacturer which allows the manufacturer to sell its products or services under the brand in exchange for royalty payments.  We believe brand owners can benefit from manufacturers that extend their brand into categories, regions and channels faster and with fewer resources than they could do internally.

Depending on your needs, our team has developed reference guides, workshops and consulting services to help you:

• Identify appropriate categories for extension
• Prospect manufacturers
• Assess suitability of prospective manufacturers
• Define the licensing opportunity
• Negotiate contracts
• Conduct orientation and business planning