Case Studies

As practitioners and educators of brand management, we are proud to serve a wide range of growth-oriented companies. We have an outstanding reputation for the level of service and outcomes we provide our clients. We hope these case studies will impart some of that to you.

Click the column headings to sort the table below.  Click a client name to view the case study.

AAA
Consumer | Service
Healthcare
Accenture
Business-2-Business | Professional Services
Acorda Therapuetics
Healthcare
AFC Enterprises (Popeyes)
Food & Beverage
AIDS Care
Not-for-Profit
Al Sigl Center
Not-for-Profit
Allstate Insurance
Insurance
American Association of Museums
Professional Associations
American College of Physician Executives
Professional Associations
American Express
Consumer | Products
American Public Works Association
Professional Associations
Amesbury Group
Consumer | Products
Aris Vision Institute
Healthcare
Barron Financial Group
Consumer | Service
Bausch & Lomb
Healthcare
Benefit Resource, Inc.
Business-2-Business | Professional Services
Bishop Kearney High School
Education
Black & Veatch
Business-2-Business | Professional Services
Boba
Consumer | Products
Boy Scouts of America
Not-for-Profit
BSN
Consumer | Products
Burke Group, Inc.
Business-2-Business | Professional Services
Bush Brothers
Consumer | Products
California Casualty
Insurance
Canadian Real Estate Association
Professional Associations
Carlton Academy
Education
CBC/Radio-Canada
Broadcasting & Publishing
Cessna
Aviation
CibaVision
Healthcare
Ciber
Business-2-Business | Professional Services
Cinnabon
Consumer | Products
City of Albany, New York
Government
City Of Bangkok
Government
City of Rochester, New York
Government
City of Tampa, Florida
Government
Consensus
Broadcasting & Publishing
CooperVision
Healthcare
CP Rochester
Not-for-Profit
Cummins
Manufacturing
Darden Restaurants
Food & Beverage
Delta
Aviation
DiGiorno Pizza
Food & Beverage
Edge Architecture
Business-2-Business | Professional Services
EKORNES (Stressless)
Consumer | Products
Element K
Education
Empire State Bed & Breakfast Association
Professional Associations
Energizer
Consumer | Products
Entrepreneur Magazine
Broadcasting & Publishing
Epson America, Inc.
Consumer | Products
Equity LifeStyle Properties
Consumer | Service
ESL Federal Credit Union
Consumer | Service
Feeney
Manufacturing
Ferronics
Manufacturing
Foodlink
Not-for-Profit
Consumer | Products
Forte Capital
Consumer | Service
FOX Sports Grill
Food & Beverage
Franklin Foods
Food & Beverage
Garlock Sealing Technologies
Manufacturing
General Electric
Aviation
Genesee Valley Trust
Consumer | Service
Getinge USA
Healthcare
Glen Raven
Manufacturing
Granite Construction
Business-2-Business | Professional Services
GuardianOR
Healthcare
Hallmark Cards
Consumer | Products
Herff Jones
Consumer | Products
Honda/Acura
Consumer | Products
Independent Insurance Agents & Brokers of America
Professional Associations
Insurance Marketing Communications Association
Professional Associations
Food & Beverage
Intl. Air Transport Assoc.
Professional Associations
Ivy League Magazine Network
Broadcasting & Publishing
Jewish Senior Life
Senior Living
Jockey
Consumer | Products
John Knox Village
Senior Living
Johnson & Johnson
Healthcare
Kaiser Permanente
Healthcare
King Pharmaceuticals
Healthcare
Klein Steel
Business-2-Business | Professional Services
Locus Pharmaceuticals
Healthcare
Luminox
Consumer | Products
Mapping Analytics, Inc.
Business-2-Business | Professional Services
Mary Cariola Children’s Center
Not-for-Profit
McKesson
Healthcare
Moe’s Southwest Grill
Food & Beverage
Motion Energy
Business-2-Business | Professional Services
Mutual of Omaha
Insurance
Nalge Nunc International
Manufacturing
Government
National Restaurant Association
Professional Associations
Insurance
Nestlé
Consumer | Products
New York State Energy Research and Development Authority (NYSERDA)
Government
Newell Rubbermaid
Consumer | Products
Novartis
Healthcare
Oak Ridge Associated Universities (ORAU)
Government
Omega
Consumer | Products
Palmetto GBA
Healthcare
Pelican Systems
Business-2-Business | Professional Services
Pioneer Hi-Bred International
Business-2-Business | Professional Services
Potomac Electric Power Company
Public Utilities
Qualitrol
Manufacturing
ReBath
Consumer | Products
Rensselaer Polytechnic Institute
Education
Resmi Group Ltd.
Consumer | Products
Royal Appliance
Consumer | Products
Royal Philips Electronics
Consumer | Products
Samsung
Consumer | Products
Schlotzsky’s
Food & Beverage
Seattle’s Best Coffee
Food & Beverage
Sergeants Pet Care
Consumer | Products
Sony-Wonder
Education
Aviation
Southwestern Bell Yellow Pages
Business-2-Business | Professional Services
SPX Cooling Technologies
Manufacturing
Strong Health
Healthcare
Symantec
Consumer | Products
Sysco Food Services
Food & Beverage
Telekom Malaysia Berhad
Public Utilities
The Advertising Council of Rochester
Not-for-Profit
Consumer | Products
The Home Depot
Consumer | Service
The Nature Conservancy
Not-for-Profit
The World Taekwondo Federation
Professional Associations
Consumer | Service
U.S. Department of Energy
Government
Government
Unilever
Consumer | Products
United Way
Not-for-Profit
Healthcare
University of Concepcion
Education
UPAC Premium Finance
Business-2-Business | Professional Services
Varsity
Consumer | Products
Vectren
Public Utilities
Vistage
Business-2-Business | Professional Services
Volunteers of America
Not-for-Profit
Wesley Retirement Services
Senior Living
WesleyLife
Not-for-Profit
Western Home Furnishings Association
Professional Associations
Women’s National Basketball Association Franchise: Atlanta Dream
Professional Sports
Consumer | Service
Xerox
Consumer | Products