Case Studies

As practitioners and educators of brand management, we are proud to serve a wide range of growth-oriented companies. We have an outstanding reputation for the level of service and outcomes we provide our clients. We hope these case studies will impart some of that to you.

Click the column headings to sort the table below.  Click a client name to view the case study.

AAA
Consumer | Service
Healthcare
Accenture
Business-2-Business | Professional Services
AFC Enterprises (Popeyes)
Food & Beverage
American College of Physician Executives
Professional Associations
American Express
Consumer | Products
Bausch & Lomb
Healthcare
Boba
Consumer | Products
BSN
Consumer | Products
Carlton Academy
Education
Cessna
Aviation
CibaVision
Healthcare
Ciber
Business-2-Business | Professional Services
Cinnabon
Consumer | Products
City of Tampa, Florida
Government
CLUSE
Consumer | Products
CooperVision
Healthcare
Darden Restaurants
Food & Beverage
Delta
Aviation
DiGiorno Pizza
Food & Beverage
EKORNES (Stressless)
Consumer | Products
Element K
Education
Entrepreneur Magazine
Broadcasting & Publishing
Equity LifeStyle Properties
Consumer | Service
Feeney
Manufacturing
Consumer | Products
Franklin Foods
Food & Beverage
General Electric
Aviation
Glen Raven
Manufacturing
Consumer | Products
Granite Construction
Business-2-Business | Professional Services
Herff Jones
Consumer | Products
Consumer | Products
ING
Consumer | Service
Intel
Consumer | Products
Food & Beverage
Intl. Air Transport Assoc.
Professional Associations
Johnson & Johnson
Healthcare
Kaiser Permanente
Healthcare
Kent Nutrition
Food & Beverage
King Pharmaceuticals
Healthcare
LifeBridge Health
Healthcare
Locus Pharmaceuticals
Healthcare
Luminox
Consumer | Products
Government
Insurance
NBC Entertainment
Broadcasting & Publishing
Nestlé
Consumer | Products
Nike
Consumer | Products
Novartis
Healthcare
Oak Ridge Associated Universities (ORAU)
Government
Omega
Consumer | Products
Pelican Systems
Business-2-Business | Professional Services
ReBath
Consumer | Products
Resmi Group Ltd.
Consumer | Products
Royal Philips Electronics
Consumer | Products
Sergeants Pet Care
Consumer | Products
Aviation
Starbucks
Food & Beverage
Sturhling
Consumer | Products
Symantec
Consumer | Products
Consumer | Products
Consumer | Service
Tokio Millennium Re
Insurance
U.S. Department of Energy
Government
Government
Unilever
Consumer | Products
Varsity
Consumer | Products
Vistage
Business-2-Business | Professional Services
Volunteers of America
Not-for-Profit
VSP Vision Care
Insurance
Western Home Furnishings Association
Professional Associations
Women’s National Basketball Association Franchise: Atlanta Dream
Professional Sports
Consumer | Service
Xerox
Consumer | Products