Case Study

Abbott Vascular

Abbott Vascular (www.abbottvascular.com) With 90,000 employees worldwide, Abbott Laboratories is a global, broad-based health care company devoted to discovering new medicines, new technologies and new ways to manage health. Abbott Vascular, with offices in Santa Clara, CA, Brussels, Belgium and Tokyo, Japan, is a global leader in cardiac and vascular care. We helped them position two of their largest product brands, MitraClip and their 1.5 Billion dollar Xience brand, infusing both with much greater emotional appeal to their target audiences, interventional cardiologists. Both product brands are industry leaders in their respective categories.