Case Study

Abbott Vascular

Abbott Vascular ( is a global leader in cardiac and vascular care devoted to discovering new medicines, new technologies and new ways to manage health. Abbott chose The Blake Project for a wide range of brand strategy initiatives. We helped them position two of their largest product brands, MitraClip and their 1.5 Billion dollar Xience brand, infusing both with much greater emotional appeal to their target audiences, interventional cardiologists. Both product brands are industry leaders in their respective categories.