Abbott Vascular is a global leader in cardiac and vascular care devoted to discovering new medicines, new technologies and new ways to manage health.
Abbott Vascular selected The Blake Project to co-lead a wide range of B2B brand strategy initiatives. We helped them position two of their largest product brands, MitraClip and their 1.5 Billion dollar Xience brand, infusing both with much greater emotional appeal to their target audiences, interventional cardiologists. Both product brands are industry leaders in their respective categories.
In addition The Blake Project was selected to measure the equities of their brands, position new product brands, develop their messaging pilars as well as design and deliver a comprehensive brand education program for all marketing teams.
Today our methodologies and frameworks serve as the basis for their brand management infrastructure.