Case Study


CLUSE is the watch brand that inspires millennial women to celebrate their individuality, together. An emerging brand with 150 employees based in Amsterdam, CLUSE was growing rapidly without the strategic brand infrastructure necessary to navigate to the next level of growth. The Blake Project was selected to lead the leadership team to consensus on Mission, Vision, Values, Positioning and strategic storytelling.

We also guided them on bringing the positioning to life via customer experience, design thinking and brand culture initiatives.

Our process helped them gain clarity and confidence in the strategic direction of their brand.