EA Sports is a global leader in digital interactive entertainment. EA Sports develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA Sports has more than 300 million registered players around the world.
The Blake Project was selected to work with EA Sports marketing teams to build the strategic infrastructure necessary to meet aggressive growth goals. Through our workshop based approached we developed their brand strategy, product strategy and growth strategy for Asia. We audited their market research and interviewed key stakeholders, gaining a deeper understanding of important, current perspectives. We coupled that insight with our proprietary models to arrive at desired outcomes in the strategic steps that followed.
EA Sports is now on a more advantageous growth trajectory and its marketers are better equipped to manage their brands and navigate the business complexities of their largest market - China.