EA Sports is a global leader in digital interactive entertainment. EA Sports develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA Sports has more than 300 million registered players around the world.
The Blake Project was selected to work with EA Sports Asia's marketing teams to develop their brand strategy, product strategy and growth strategy for Aisa. We analyzed their market research and interviewed key stakeholders. We coupled that insight with our proprietary models to arrive at desired outcomes in the following strategic steps.