Case Study

Entrepreneur Magazine

Entrepreneur magazine, the premier source for everything small business, selected The Blake Project to help extend their brand via licensing. We began with a brand licensing audit where we identified and evaluated new categories the brand could extend into, projected the range of sales the brand could generate through brand licensing and the range of royalty revenue that could be expected.

With this insight we launched Entrepreneur’s brand licensing program, strategically extending the brand in categories from training and education to broadcast television. We managed every aspect of the program from identifying new licensee’s to negotiating and finalizing deal terms.

The program increased the brand's awareness and has proven a successful growth strategy.