Case Study

FootJoy

FootJoy (www.footjoy.com) FootJoy is the number one shoe and glove brand in golf with a 67% marketshare. FootJoy, together with Titleist and Cobra, are brands sold by the Acushnet Company. FootJoy’s management needed to build more emotional appeal into the FootJoy brand to further solidify and protect their number one position in the market. FootJoy turned to The Blake Project to help them do that through qualitative consumer research, a brand positioning workshop and the development of a new tagline and elevator speech.