Case Study


With $130M in sales good2grow is an emerging brand in the children's beverage category. Differentiated by true health properties and a toy-like container, good2grow needed deeper customer insights and a new strategic approach to accelerate brand growth.

The Blake Project was selected to give them clarity and confidence in the strategic direction of their brand.

We gave them this and strengthened their market position through a brand purpose workshop,12 expert-moderated depth insight groups, a market segmentation study, a brand equity measurement study and brand licensing consultation.