Case Study


Intel chose The Blake Project at a crucial time in its plan to manage brand associations with the McAfee brand. (McAfee's founder and namesake was threatening the brand’s reputation) Senior leadership decided to transition the McAfee brand to Intel Security.

The Blake Project was selected to help activate the rebrand, develop the brand story and messaging strategy and educate marketers on key concepts in support of the rebrand.

Our work provided clarity and confidence in the strategic direction of the brand.