Case Study

Kent Nutrition

Kent Nutrition Group was formed to bring out the best in two highly successful regional feed companies — Kent and Blue Seal. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest. Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East.

Kent Nutrition Group selected The Blake Project to help make the Kent and Blue Seal brands the most trusted and preeminent regionally focused animal nutrition brands in the country. This work included research and strategy work for each brand including brand equity measurement, brand positioning, brand architecture, mission, vision, values, strategic storytelling, tagline development and creative executions.

Our work resulted in a stronger market position for both Kent and Blue Seal brands.