Case Study

National Parks of New York Harbor

The mission of the National Parks of New York Harbor is to enhance the identity, visibility and public support of their sites, to collaborate with others in the New York-New Jersey metropolitan area in the care and appropriate use of all historic, recreational and natural resources, and to promote the National Park Service.

The Blake Project was honored to lead the brand strategy effort for the National Parks of New York Harbor (Statue of Liberty, Ellis Island et al.) Our brand positioning workshop helped guide them to better link and market collectively the 10 national parks and 22 unique locations in New York City and northern New Jersey.

This initiative created a strategic North star for the organization forged through stakeholder consensus and our experience in working with 175+ B2C, B2B and Not-for-profit brands.