Case Study


OMEGA is a prestigious global brand with more than 160 years of commitment to quality, precision and innovation in the watch category. Their watches are among the world’s finest, defined by industry-leading technology and timeless aesthetic appeal.

Faced with a wide range of competition, OMEGA selected The Blake Project to design and execute a training program that would stimulate sales and build brand equity. We recommended the program be built with a leading expert on verbal and non-verbal communication.

This expertise was shared with sales professionals from OMEGA retailers as an extension of their Omega Ambassador Program. With a much greater ability to read body language, OMEGA sales experts gained a selling advantage.

Our approach was not only unique, but highly effective.