Case Study

The Myers-Briggs Company

The Myers-Briggs Company empowers people and organizations around the world to improve teamwork and collaboration, identify and develop leadership, foster diversity, and solve complex personal development challenges.

The Blake Project was selected to help marketing leadership audit the brand and identify gaps in their approach to brand management. Further, we helped them think through key brand architecture issues. These insights were used for its rebrand from CPP to The Myers Briggs Company.