Case Study

Unilever

On any given day, 2.5 billion people use more than 400 Unilever products to feel good, look good and get more out of life – giving Unilever a unique opportunity to build a brighter future for people.

To help achieve that end, Unilever identified training in strategic brand management as a key area for strengthening their marketing capabilities. After a global search, The Blake Project was selected to deliver a comprehensive, expert led brand education program for Unilever marketers. We developed a program that addressed key brand management responsibilities with real-world learning scenarios as a backdrop.

 

Unilever's marketing teams gained a unified and consistent approach to brand development and execution.

Brand Education and Training is a core competency of The Blake Project. As practitioners and educators we have helped thousands of marketers reach a new level of understanding of the most important concepts in brand management.