Case Study

U.S. Forest Service

U.S. Forest Service (www.fs.fed.us) The US Forest Service is celebrating 100 years of caring for land and serving people. To support their mission they turned to The Blake Project to help them discover the best positioning for their brand. Forty key stakeholders forged consensus in The Brand Positioning Workshop on target customer, brand promise, brand archetype, brand personality and brand essence. Our client shared they were able to achieve more in this workshop than in three years of conducting an internal branding initiative.