Case Study

National Basketball Association Franchise: Utah Jazz

The Utah Jazz is a professional basketball franchise of the National Basketball Association. From our selection in 2006 to 2010 we helped guide the over-all brand strategy and social media strategy.

One result of our efforts was recognition as the NBA’s Top Team Retailer for 2010. This marked the first time the Jazz (a small market team) received Team Retailer of the Year, an annual honor that the league has awarded since 2002 to recognize the accomplishments of team merchandise sales and operations.

The Jazz also received accolades for an NBA-first social media strategy that mobilized fans online, also conceptualized, executed and driven by The Blake Project.