Case Study

Western Governors University

Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. WGU has flourished into a national university, serving more than 100,000 students from all 50 states.

The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.

WGU rebranded two years ago, but the stories they were telling were siloed across their 5000+ employees and 100,000 students and alumni. To help correct that, they selected The Blake Project to help build a powerful culture of brand that brings the groups together, helps everyone to spread the word about the brand and, in the process, lifts brand equity.

Our process defined how they could start to build a rich sense of community at the very core of the organization, working its way all the way out to the market by engaging with stakeholders and encouraging them to interact with each other.