Case Studies
Our clients ask us to help relieve the burden of their toughest marketing challenges. Sometimes the solutions are just a step away. Other times it takes an innovative approach to reach the goal. In all cases, we have found it's the team effort we share with our clients that produces the best results.
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Type of organization: Environmental conservation organization
Objective: Gain organizational consensus on the brand's position prior to undertaking a major fundraising campaign.
Challenge: This organization 'owned' its sub-category (land trusts that preserve bio-diversity) for a long time but numerous other organizations are now providing similar services.
Solution: Identified a competitive frame of reference within which only its brand could deliver a solution, resulted in a simple 'elevator speech'/'rallying cry' for the organization.
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