Case Studies
Our clients ask us to help relieve the burden of their toughest marketing challenges. Sometimes the solutions are just a step away. Other times it takes an innovative approach to reach the goal. In all cases, we have found it's the team effort we share with our clients that produces the best results.
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Type of organization: Health system
Objective: Rethink brand positioning and architecture in light of increased regional competition.
Challenge: Multiple entities (hospitals, specialty centers, medical schools, research centers, outpatient centers, etc.) with their own identities, complex brand architecture.
Solution: Conducted customer research to identify reactions to different brand benefits, positions, naming conventions and architectures, identified the organizational entities and levels of service at which branding makes the most sense to customers, made specific recommendations based upon these insights, also identified new product/service areas that this health system could "own" in its customers' minds.
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