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Workshops
- Brand Asset Management
- Brand Audits
- Brand Equity Measurement & Management
- Brand Extension Studies
- Corporate Image Studies
- Customer Benefit Analysis
- Focus Groups
- Logo Research
- One-on-One Interviews
- 40 Most Common Brand Problems
- Brand Identity and Architecture
- Branding Implications of Mergers and Acquisitions
- Brands, People & Organizational Vitality
- Cracking the Customer Code
- Creating Brand Insistence
- Mastering Brand Planning
- Mastering Brand Positioning
- Mastering Brand Research
- The 16 Most Important Things You Need to Know About Building Winning Brands
- The Future of Branding
- B2B Brand Positioning
- Brand Architecture
- Brand Education
- Brand Leadership
- Brand Licensing
- Brand Positioning
- Brand Storytelling
- Brand Values Alignment
- Customer Touchpoint Design
- Emotional Connection
- Innovative Marketing Techniques that Work
- Inside Out Brand Building
- Mission Vision Values
- New Product Ideation
- Sales Support: Helping Your Organization Meet or Exceed its Revenue Goals
- The Art & Science Of Brand Management
- Two Day Brand Positioning
- War Gaming
- ‘Category Of One’ Brand
Case Studies
- FootJoy
- National Parks of New York Harbor
- The Coca-Cola Company
- General Electric
- Nationwide Insurance
- RCI (Wyndham Worldwide)
- Abbott Vascular
- US Forest Service
- National Basketall Association Franchise: Utah Jazz
- International Culinary Center
- Thrivent Financial
- University of Rochester Medical Center