Eric is regarded as one of the world’s leading experts in brand strategy and marketing. He gained his expertise through a decades work in brand management at three of the world’s top consumer products companies – Procter & Gamble, The Walt Disney Studios, and The Coca-Cola Company. A sampling of products on which he has worked include household staples such as Folgers, Minute Maid, Duncan Hines, Hawaiian Punch, Disney Home Video, Coca-Cola classic and others.
Part of Eric’s success stems from his varied professional background. In addition to his work in packaged goods, he possesses extensive experience in professional sports and live entertainment marketing. He served as Vice-President of Marketing for the Utah Jazz of the National Basketball Association, and in 2001 launched the XFL Football League.
Eric was the mastermind behind the largest marketing initiative in world history while at Coca-Cola, their global sponsorship of the 1996 Summer Olympic Games which was executed in over 150 countries at a cost exceeding $250 million.
He also has worked in professional baseball; auto racing; and with Special Olympics, International. In live entertainment, he has developed marketing programs for Ringling Bros. & Barnum and Bailey, Disney On Ice, and Las Vegas productions. Eric has consulted for Ford Motor Company, Purina, eBay, Viacom Media and other leading companies.
In 1998 he penned a marketing strategy book entitled “The Marketing Game, How The World’s Best Companies Play To Win”, which has been used as a teaching text at many of the top business schools in the world.
In addition to working with The Blake Project, Eric teaches an Executive MBA course in Product and Brand Management at the University of Utah.