Kip is a seasoned qualitative moderator who brings passion, insight, and a proven ability to help his clients see the opportunities in front of them and effectively act on them. He has been called a “…gifted facilitator, strategist, and communicator who simplifies the complicated and creates pathways where none appear present”. And his honesty and integrity have helped him build deep and enduring relationships with the many he has worked with.
As a Vice President of The Martin Agency (placed among the industry's Top 10 agency ranking published by Advertising Age magazine) Kip helped build and strengthen some of the world’s most respected brands. His work was recognized with the nation’s highest award for advertising effectiveness, the Gold Effie.
While at Martin Kip helped pioneer innovations in qualitative research processes that aided brand and communication strategy with higher and more focused levels of insight.
He joined Harris Interactive in 2005 after nearly 30 years in advertising and brand development. While at Harris Interactive, Kip led the qualitative research efforts for a comprehensive list of global consumer and business-to-business clients, specializing in brand development, market development and new ventures for these companies.
Kip is an ongoing guest lecturer on the topics of research, advertising and brand development at Johnson Graduate School of Business at Cornell University. He has served as a leadership consultant to Fortune 100 senior executives. And he has maintained a grass-roots interest in helping non-profit organizations and businesses in his home town of Rochester, New York build their business and brand strength.