Pete Canalichio

Pete is The Blake Project’s Chief Brand Licensing Strategist. He brings over 15 years of brand licensing experience, working with brands such as The Coca-Cola Company and Newell Rubbermaid.

Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally. Most recently Pete executed Coca-Cola’s first ever Olympic licensing and pin trading programs for Vancouver 2010 using products made with RPET (plastic bottles) and other recycled content.

As General Manager of CardScan, a $20 million global technology business unit of Newell Rubbermaid, Pete delivered both quick wins and strategic long-term growth while rejuvenating the organizational culture. In a prior role directing Newell Rubbermaid’s global licensing program, he earned the corporate MVP award for more than doubling royalty revenues and wholesale sales in just two years.

Pete has deep expertise in Olympic and sports marketing through prior positions with Coca-Cola, where he directed sponsorship activities in conjunction with the Salt Lake, Nagano, and Atlanta Games. He also negotiated numerous sponsorship and licensing agreements with high-visibility athletes and professional sports organizations, including MLB, NHL, NASCAR, and the World Cup.

Before transitioning to marketing and licensing arenas, Pete earned his MBA from the University of North Carolina and was recruited into the global finance unit at Coca-Cola. He rose quickly to managing $32 billion in transactions yearly as Treasury Operations Manager in London and built a strong foundation of business skills and diverse experiences within the world-class company. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.