This workshop identifies the 40 most common brand management issues that organizations encounter and addresses how they might be resolved. The issues range from organizational governance issues to brand identity issues. This workshop is based upon the experience of hundreds of organizations. It offers practical, common sense solutions to the problems that most often plague otherwise potentially successful brands.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)