In this seminar, Brad VanAuken will cover all of the most common branding issues created by mergers and acquisitions together with the best ways to address/resolve those issues. He will cover everything from merging disparate cultures to brand identity and architecture implications.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)