Brands and people are an organization’s most valuable assets. Learn about how an organization can manage its brands and people in an integrated way to maximize its success. Discover how organizations can communicate with and educate their employees about their brands’ strategies and positions. Discover how through customer touch point management organizations can make their brands’ promises and personalities come to life at each customer touch point. Learn about specific techniques to achieve each of the following:
- Encourage organization leaders to become brand champions
- Turn employees into brand champions
- Drive brand management principles throughout large, de-centralized organizations
- Insure brand identity consistency throughout an enterprise.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)