Brad VanAuken has developed and tested a very powerful and proprietary system of brand equity measurement and management across numerous organizations and industries over the past ten years. The system measures the drivers of customer brand insistence: awareness, relevant differentiation, value, accessibility and emotional connection. He will show you how these drivers interact to achieve the intended result — highly loyal customers. Learn how to drive your intended audiences from awareness of your brand to insistence upon your brand. Numerous brand and industry examples will be used throughout the workshop.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)