Brand Research Products

Focus Groups

We use focus groups to explore consumer motivations and perceptions in greater depth. We often use these to identify the most important category and brand values and benefits. We also use these to gain a much deeper understanding of brand perceptions. Sometimes, we use these to refine product concepts and brand positioning statements. Our moderators are seasoned experts and use a variety of projective techniques, guided imagery, collages, sorting, laddering, and many other techniques to draw insight out of consumers.