In this seminar, Brad VanAuken will briefly cover the history of branding before he highlights long-term, current and emerging trends in brand management and marketing. He will then present future likely scenarios in branding. This seminar, while shorter in length, will foster much thinking and discussion. He will end the session with a series of questions that will help you assess these trends as they relate to your business.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)