Learn about 60+ innovative marketing techniques that have been highly successful for other organizations. This workshop will be conducted as an interactive exercise/game in which members of the audience pick an image in a matrix and a story is told about how one or more companies have used the corresponding technique to achieve their marketing objectives. At the end of this exercise, you will have the opportunity to generate and share additional innovative marketing techniques. This workshop will help you to think creatively and broadly about how to market your brand(s).You will leave with specific techniques that you can apply immediately.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)