In this seminar, Brad VanAuken will walk you through common brand management goals, objectives and metrics. He will also present over 50 generic strategies and tactics that can help you meet those objectives. Finally, he will help you begin to craft a brand plan for your brand or organization. You will receive a marketing objective/tactic matrix and other useful planning templates.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)