This seminar will provide brand managers and other marketing managers a thorough understanding of the types of research available to create, build and leverage strong brands. It will also provide them with an understanding of the brand components that it would be most beneficial for them to measure and manage. It also covers basic research concepts and terminology so that the marketing or brand manager will be able to talk intelligently with marketing research professionals. The workshop covers over 20 different methodologies and is organized by the following: building brands, managing brands and leveraging brands.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)