While marketers tend to look forward to developing ‘breakthrough’ advertising campaigns and other similarly stimulating activities, often they are appreciated most by their organizations when they are able to assist the sales force in generating new revenues for those organizations. This workshop will familiarize marketers with the activities that they can pursue to help their organizations generate additional sales more quickly. We will touch on everything from trade shows and sales lead generation to customer testimonials and direct mail support. The emphasis will be on those tactics that have proven to help increase sales across a wide range of industries.
Who Should Attend?
- Marketing Oriented Leaders
- Advertising agency professionals (account executives, partners, etc.)
- Marketing professionals (managers, directors, vice presidents, etc.)
- All professionals involved in brand building (CEO’s CFO’s, CMO’s, HR Directors, etc.)