The Blake Project, the strategic brand consultancy behind Branding Strategy Insider, delivers unique and highly valued workshops designed to give our clients the clarity and confidence in the strategic direction of their brands. The workshops take three forms:

  • Consensus building brand strategy workshops designed to help your brand(s) overcome specific marketing challenges and/or gain specific marketing advantages.
  • Interactive brand education workshops designed to align your marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage. (Delivered within your organization)
  • The Un-Conference: 360 Degrees of Brand Strategy for a Changing World — Reserved for 50 participants and open to the public, this two-day, competitive-learning workshop is better described as an experience. Every May marketers from around the world compete and learn on teams, facing real world marketing challenges together. It’s fun, intense and the outcomes are highly valuable. As in the marketplace — some will win, some will lose, All will learn.

Brand Strategy Workshops

We offer a wide range of high impact workshops designed to achieve stakeholder consensus on issues or decisions that result in strategic advantage. Our process includes rigorous facilitation, educational components and brand management expertise combine to reach desired outcomes. In The Brand Positioning Workshop (one-day and two-day version), we work with you to develop your brand’s essence, promise, personality and archetype to achieve relevant differentiation and flexibility for future growth. We also offer Brand Architecture, Brand Culture, Brand Growth, Brand Innovation, Brand Storytelling, Customer Experience Co-creation, Customer Touch Point Design, Brand Strategy for Startups, Mission, Vision and Values, Brand Values Alignment, Brand Licensing, New Product/Brand Ideation and Emotional Connection Workshops.

Brand Education Workshops

Thousands of marketers around the globe have benefited from our 1, 2 and 3 day brand education workshops. Each engagement is customized to meet your specific needs and learning objectives and each is delivered internally by one of our renowned marketing experts at your organization or location of choice. Topics range from Branding 101 to the subtleties of choosing the best brand architecture for you. Current popular topics include Creating Brand Insistence,  50 Ways To Differentiate Your Brand, 40 Common Brand Problems (and their Resolution), Measuring Brand Equity, Branding Implications of Mergers and Acquisitions and Developing a Brand Building Organization.

We have earned accolades from top executives, brand managers and marketing professionals by delivering brand education expertise that really resonates – moving people to understand and react.

Abbott, Darden Restaurants (Olive Garden, Red Lobster et al), GlaxoSmithKlein Intel, Monsanto, OgilvyRed, Unilever and Wyndham Worldwide are some of the organizations that have chosen The Blake Project to help build an advantage for their marketers.

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