Workshops

The Blake Project, the strategic brand consultancy behind Branding Strategy Insider, delivers unique and highly valued workshops. They take two forms:

  • Consensus building brand strategy workshops designed to help your brand(s) overcome specific marketing challenges.
  • Interactive brand education workshops designed to align your marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage.

Brand Strategy Workshops

We offer a range of high impact workshops designed to achieve stakeholder consensus on issues or decisions that result in strategic advantage. Our process includes rigorous facilitation, educational components and brand management expertise combine to reach desired outcomes. In The Brand Positioning Workshop (one-day and two-day version), we work with you to develop your brand’s essence, promise, personality and archetype to achieve relevant differentiation and flexibility for future growth. We also offer Brand Architecture, Brand Storytelling, Inside-Out Branding, Customer Touch Point Design, Brand Strategy for Startups, Mission, Vision and Values, Brand Values Alignment, Brand Licensing, New Product/Brand Ideation and Emotional Connection Workshops.

Brand Education Workshops

Thousands of marketers around the globe have benefited from our 1, 2 and 3 day brand education workshops. Each engagement is customized to meet your specific needs and learning objectives and each is delivered internally by one of our renowned marketing experts at your organization or location of choice. Topics range from Branding 101 to the subtleties of choosing the best brand architecture for you. Current popular topics include Creating Brand Insistence,  40 Common Brand Problems (and their Resolution), Measuring Brand Equity, Branding Implications of Mergers and Acquisitions and Developing a Brand Building Organization.

We have earned accolades from top executives, brand managers and marketing professionals by delivering brand education expertise that really resonates – moving people to understand and react.

Abbott, Darden Restaurants (Olive Garden, Red Lobster et al), Unilever and Wyndham Worldwide are some of the organizations that have chosen The Blake Project to help build an advantage for their marketers.

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