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      FootJoy
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  • Derrick Daye
    Partner Profile

    Derrick Daye

    The paradox of branding is that you must change ...
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  • Thomson Dawson
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    Thomson Dawson

    Real life shapes the story of brands, brands shape ...
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  • Brad VanAuken
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    Brad VanAuken

    The power of brands lies in focus.
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  • Pete Canalichio
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    Pete Canalichio

    Extending the meaning of a brand requires knowing the ...
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  • Dr. Gerard Gibbons
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    Dr. Gerard Gibbons

    Brands are the stories they tell.
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  • Eric Schulz
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    Eric Schulz

    Brands live in the mind.
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    Creating Brand Insistence

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