The Blake Project
United Arab Emirates

Co-creating More Impactful Brands

HOMEPAGE

LOCATIONS

UNITED ARAB EMIRATES

Leaders In Brand Value Creation

Based in Dubai,
The Blake Project UAE partners with visionary leaders, industry pioneers, and agencies to co-create transformative and sustainable brands with clarity, purpose, and impact.

We're on hand throughout the brand development journey to bridge the gap between perception and reality—applying advanced thinking, practical problem-solving, and brand management expertise to drive business towards more meaningful and sustainable growth.

The Blake Project accelerates brand growth by helping our clients better understand how
emotions drive customer behavior and making those insights actionable in their marketplace and within their organizations.

Our process is uniquely designed to build and activate your customers' emotional connection to your brand, resulting in uncommon loyalty and new levels of growth.

Our clients come to us for our expertise in brand strategy, communication strategy, marketing strategy as well as brand and market research.

Select Case Studies

A wide range of diverse brands and businesses in the United Arab Emirates have chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.

Brand Bhutan

While stunningly beautiful with a rich and distinctive culture, the Royal Kingdom of Bhutan is not widely known as a tourist destination nor an expert producer in a specific industry or sector. With the support of the UNDP, Bhutan's Department of Trade (Ministry of Economic Affairs) embarked on an extensive brand development program. Capturing the spirit of the Kingdom, its people, and their way of life, and amplifying the ethos of Gross National Happiness (GNH) – Bhutan's famed principles for sustainable development, conservation, and good governance – a country brand positioning strategy, national philosophy, brand architecture, and identity developed. The Blake Project UAE then facilitated brand leadership and management training to cross-government and private-sector stakeholders.

Babyshop By Landmark Group

Established in 1973 and with over 230 stores in 20 countries, Babyshop is one of the largest retail chains in the Middle East and Asia. Despite market share and the highest consideration to shop versus the competition, revelations identifying retail lapse rates and sound qualitative barriers-to-purchase gave new management cause for concern. Through teamwork, co-creation and play, we identified a powerful purpose, reframed Babyshop's role through authentic storytelling, and helped company leadership rally all staff behind a compelling and persuasive truth: every child deserves the best start in life.

ZMZM Society

ZMZM Society has long been a recognized and trusted name across Saudi Arabia, committed to providing integrated sustainable healthcare to people in need. Due to changing social, economic, and technological climate, ZMZM initiated a detailed introspective of its strategy and operations – commissioning The Blake Project UAE to design and execute a purpose-led brand-driven change program. The project began with deep-dive research and brand readiness assessment, from which a strategic roadmap was determined and socialized within the organization. The primary focus was co-creation. This helped rally internal support for transformation and aided our ability to establish effective brand management practices. Understanding then nurturing change through engagement has developed a stronger, more unified organization. ZMZM is the first charity in the Kingdom to produce a GRI Standards-compliant social impact report.

THE BLAKE PROJECT UNITED ARAB EMIRATES

EXPERTS

Recognized twice as UAE's Best Brand Transformation Consultancy by MEA Markets magazine.

TRANSFORMATIONS

For countries, government agencies and NGOs to Global Fortune 500s, multinational corporations and startups.

1st

CONSULTANCY

We are the 1st brand consultancy in the Middle-East to specialize in building
deep emotional connections.

Leadership Team

MANAGING PARTNER, DUBAI

Dan Dimmock

For almost twenty years, Dan Dimmock has been championing sustainable brand building across four continents — leveraging data analytics, strategy and innovation to dramatically enhance, expand and diversify growth. Dan has worked with visionary leaders around the world helping to define and nurture more innovative and human-centric outcomes.

Becoming a recognized specialist in translating leadership and board-mandated strategy into high-performance, he equips teams with creative thinking, strategies and tools to help transform ideals into measurable results. From countries, NGOs and charities to Fortune Global 500s, Blue-chips and conscientious start-ups, he has worked across an eclectic array of industry sectors.

To date, clients have included Arla Foods, Kraft Foods, P&G and SEDCO Holding. As well as the governments of Bhutan, Malaysia, Saudi Arabia, Singapore, and UAE. In addition to extensive brand building experience, he has also held principal leadership positions within Omnicom, WPP and Interpublic Group consultancy firms.

He is currently based in Dubai and has lived and worked across Asia Pacific, Europe, the US and the Middle East.

Select Clients

Businesses and brands in all stages of growth trust The Blake Project to help them define and articulate what makes them competitive and valuable.