Discipline

Brand Education & Training

Brand Education

Helping marketers release the full potential of their brands.

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

The relearning required for 21st century marketers is at the center of our brand education offerings.

The Blake Project delivers comprehensive, interactive brand education workshops, conferences, seminars and keynote speeches designed to align marketers on essential concepts in 21st century brand management. We meet your brand marketing team’s specific learning objectives through custom designed, interactive brand education workshops delivered around the globe.

We are experts in instructional design and facilitation in team based learning environments. Each engagement is customized to meet our client’s specific learning objectives and are delivered by our team of renowned branding experts.

We have trained thousands of marketers around the world at all levels of understanding and in all aspects of building brands. As thought leaders and brand education and training innovators we originated an immersive, competitive-learning format that considers all learning styles and challenges participants to solve real world marketing problems. Our approach is widely regarded as today’s preferred learning method.

Compete. Win. Learn.

Featuring Brandingo: The Brand Management Safari, marketers compete and learn on teams in a fun, gamified format that infuses skill and chance and emphasizes participation over observation for memorable learning outcomes. We tap into the full expertise in the room and participants leave with a deeper perspective of the rapidly evolving disciplines of brand strategy and brand management as well as actionable insights, tools and techniques for building strong brands.

The Blake Project also hosts The Un-Conference: 360 Degrees of Brand Strategy for a Changing World — Limited to 50 participants and open to the public, this two-day, competitive-learning workshop is held every May and attracts marketers from around the world seeking deeper networking opportunities and learning outcomes

As in your marketplace — some will win, some will lose, All will learn.

Further, for organizations seeking to educate and energize their employees in support of the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Bloomberg, Bombardier, Darden Restaurants (Olive Garden, Red Lobster et al), Equifax, GE, GlaxoSmithKlein, HP, Intel, Kawasaki, OgilvyRed, Monsanto, TD Ameritrade, T. Rowe Price, Unilever and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

Learning in a group environment boosts individual and team knowledge, refines processes, and provides an excellent team-building opportunity for your organization. Contact The Blake Project for more on how we can prepare your marketers for the journey ahead.