Discipline

Brand Education & Training

Brand Education

Empowering marketers with greater knowledge and skill in brand management.

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

The relearning required for 21st century marketers is at the center of our brand education offerings.

The Blake Project delivers comprehensive, interactive brand education workshops, conferences, seminars and keynote speeches designed to align marketers on essential concepts in 21st century brand management. We meet your brand marketing team’s specific learning objectives through custom designed, interactive brand education workshops delivered around the globe.

We are experts in instructional design and facilitation in team based learning environments. Each engagement is customized to meet our client’s specific learning objectives and are delivered by our team of renowned branding experts.

Thousands of marketers around the globe have gained valuable knowledge from our 1, 2 and 3-day educational engagements. Topics are diverse and include 50 Ways To Differentiate Your Brand, Accelerating Brand Growth, Buidling Emotional Connections, Brand Innovation, Brand Leadership In An Age Of Disruption, Digital Brand Strategy, Branding Implications Of Mergers And Acquisitions and Developing A Brand Building Organization.

The Blake Project also hosts The Un-Conference: 360 Degrees of Brand Strategy for a Changing World — Limited to 50 participants and open to the public, this two-day, competitive-learning workshop is better described as an experience. Every May marketers from around the world compete and learn on teams, facing real world marketing challenges together. It’s fun, intense and the outcomes are highly valuable. As in the marketplace — some will win, some will lose, All will learn.