Discipline

Brand Education & Training

Brand Education

Empowering marketers with greater knowledge and skill in brand management.

We help marketing oriented leaders and professionals better understand the most important concepts in brand management. Our brand education workshops empower them to release the full potential of theis brands.

The Blake Project delivers comprehensive, interactive brand education workshops, conferences, seminars and keynote speeches designed to align marketers on essential concepts in 21st century brand management. We meet your brand marketing team’s specific learning objectives through custom designed, interactive brand education workshops delivered around the globe.

We are experts in instructional design and facilitation in team based learning environments. Each engagement is customized to meet the client’s specific needs and they’re facilitated by our renowned team of branding experts.

Thousands of marketers around the globe have gained valuable knowledge from our 1, 2 and 3-day educational engagements. Topics are diverse and include Creating Brand Insistence, Brand Storytelling, 40 Common Brand Problems (and their Resolution), Measuring Brand Equity, Digital Brand Strategy, Brand Storytelling, Branding Implications of Mergers and Acquisitions and Developing a Brand Building Organization.

The Blake Project also hosts The Un-Conference: 360 Degrees of Brand Strategy for a Changing World — Limited to 50 participants and open to the public, this two-day, competitive-learning workshop is better described as an experience. Every May marketers from around the world compete and learn on teams, facing real world marketing challenges together. It’s fun, intense and the outcomes are highly valuable. As in the marketplace — some will win, some will lose, All will learn.