Brad is The Blake Project’s Chief Brand Strategist. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and FootJoy as the number one shoe and glove brand in golf.
Recognized as one of the world’s foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor’s Business Daily, The Bloomberg Money Show and other respected outlets. Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He is a facilitator of Unilever’s North American brand management and marketing planning.
He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management. Brad coauthors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with 40,000+ marketers visiting daily.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Interesting facts about Brad VanAuken:
- Brad is an oil painting student and an art collector.
- Brad has written a book of aphorisms (Life: An Unfolding), which is available on Amazon.com.
- Brad teaches a course entitled “Discovering your Truth, Living your Truth”
- Brad loves to read and has a personal library of over 6,000 books, mostly non-fiction, on a wide variety of topics.
- To keep in shape, Brad swims, skis, kayaks, sails, scuba dives, hikes and lifts weights.
- Brad loves wine.