Dr. Gibbons, an eyecare practitioner, healthcare brand strategist, strategic communications expert and consultant, has 30+ years of experience in medical, defense and advanced technology markets.
His clients include a wide range of global healthcare brands and government agencies such as Allergan, Alcon, American Optometric Association, American Ophthalmology Association, American College of Emergency Physicians, Bausch & Lomb, CibaVision, CooperVision, Ethicon Endosurgery, Health and Human Services (HHS), Heidelberg Engineering, Johnson & Johnson, Medtronic, Stryker, U.S. Army Medical Command, U.S. Defense Center of Excellence for Psychological Health, U.S. Department of Veterans Affairs, U.S. Navy Bureau of Medicine & Surgery, Vision Council of America, Vistakon and Zeiss.
Gerard began his career as an eyecare practitioner and later combined this and media expertise to form a strategic communications agency. In 2004, he created the iSTORY™ Knowledge Platform, Strategic Storytelling System™, and Hyper Learning™ model for optimizing development and delivery of digital media over the web and to mobile devices.
Today, Gerard’s expertise helps give healthcare brands the advantage they seek through brand strategy and differentiated brand messaging. Gerard has a B.A. degree in Communication Arts: Film and Television Production from Loyola Marymount University Los Angeles, California, a B.S degree in Visual Science, and an O.D. / Doctor of Optometry degree from Pacific University in Oregon.