The Un-Conference

360° of Brand Strategy for a Changing World

May 14-16, 2018 - San Diego, CA, USA

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin

And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers must couple instinct and experience with progressive thinking on brand management to breakthrough, evolve and survive.

Enter The Un-Conference. A very unique competitive learning experience designed around brand strategy for 50 evolving marketers.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

You will work side-by side with your pre-selected teammates. You will get to know them, learn from and with them. Through a blend of unique simulations, engaging and fun ‘Brandingo’ game elements and exercises, you will make critical decisions that result in consequences for your team, while gaining valuable insights you can take-away to aid and inspire you in building the future value of your brands.

As in the marketplace – some will win, some will lose, all will learn.

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It all takes place May 14th through the 16th, 2018 at the Hard Rock Hotel in San Diego, California where a small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

The focus of our 6th event is on keeping brands human in an age where technological advances threaten to build distance between brands and consumers. Through the lens of brand strategy, current trends and technologies we will share and use the tools and techniques required to keep human factors at the center of brands.

Our agenda:

Monday, May 14th – (Travel Day) Kickoff Mixer: 7- 9pm at the Hard Rock Hotel San Diego
Tuesday, May 15th - Day 1: 8am - 5pm, at the Hard Rock Hotel San Diego- 6:30pm - ? Team building dinner
Wednesday, May 16th - Day 2: 8am - 5pm, at the Hard Rock Hotel San Diego

For more than a decade, Branding Strategy Insider has been recognized by brand marketers all over the world as the leading source of insight, inspiration and innovation, un-covering the ideas and techniques of the best thinkers and practitioners driving brand leadership today. The Un-Conference is a fantastic opportunity to learn from and with the seasoned marketing experts you have come to know as the Authors of Branding Strategy Insider.

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Taking out-of-the-box Out of the cliché pile

Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

At The Un-Conference you will discover:

  • This is marketing’s only problem-solving event. We learn the challenges you face in the registration process and design the program based on your issues.

  • The walls are down. There are no podiums or stages. No distance-building hierarchy of titles and ribbons that plague marketing conferences. Everyone in the room is an expert. We draw on the full expertise present. Presenter experts rotate through each team. Everyone contributes.

  • There are no attendees – only participants. Each working in a team of ten, competing with and against other participants through fun and energizing learning exercises centered on the most important concepts in brand strategy.

  • Small = Powerful. Only 50 participants, 5 teams of 10, 5 tables, one room. Our focus is on deep learning and value for each participant – not how many people can be squeezed into a room. You will get to know those around you in this unique, gamified competitive-learning environment.

  • Expect real world impact. We will dive deep and help prepare you for the brand marketing challenges ahead.

  • You won't find the usual talking heads. Learn from and with the seasoned marketing experts you have come to know as authors of Branding Strategy Insider.

  • Jeans. We will all be wearing them. We have to be relaxed and unified for this experience.

  • Competitive-Learning. As in your marketplace – Some will win, Some will lose, All will learn. Embedded in the experience as a compliment to our focus, is a unique game we designed – Brandingo. You will see it has all of the elements of a great game — skill, chance, learning and fun. You will be assigned to a team prior to your arrival at the London Hotel West Hollywood There will be unexpected incentives for each team to win.

The Marketing World is Evolving. Are You?

The power of brands lies in focus, and in the skillset of the marketer. Team spots are limited — ONLY 50 can join us. Challenge yourself to evolve and secure your participation The Un-Conference: 360 Degrees of Brand Strategy for a Changing World Today.

Your registration includes:

  • Private kickoff mixer at the rooftop lounge of the Hard Rock Café Hotel San Diego
  • Lunch and refreshments for both Un-Conference days
  • Team building dinner on the evening of the 15th.
  • Special room rates at the Hard Rock Hotel San Diego
  • Un-Conference Presentations and Materials

I will bring you closer to this one-of-a-kind event — call me directly in Los Angeles at 813-842-2260.

Derrick Daye
Managing Partner
The Blake Project