The Blake Project offers a highly impactful and interactive brand strategy workshop that pairs the insights of customers and brand stakeholders for a day-long collaborative session where a unique, customer-valued and brand-centric customer experience is co-created.
The power of this workshop resides in the collaborative process. Working, imagining and creating together, customers interact with their company ‘peers’ to create the template for an enhanced experience that will build equity and value for both the brand and its customers.
Facilitated by the seasoned brand experts of The Blake Project, the workshop’s day begins with an opening “Discovery” session and then moves into “Co-Creation” experience design. The day concludes with a “Consensus” session where top ideas are prioritized and expanded on.
The Customer Experience Workshop is the logical next step after brand positioning, brand storytelling, brand voice and customer touchpoint design.
DISCOVERY: Guided imagery storytelling will help customers articulate what the current category experience looks like for them. Staying brand neutral, touch-points are confirmed and insight is built around the pain points and frustrations as well as the unmet customer needs, expectations and desires that are the core drivers of satisfaction. The sponsoring brand is then introduced and creative visualization techniques help customers articulate the sponsoring brand’s experience and compare it to the overall category experience.
CO-CREATION: Utilizing agreed upon touchpoints and the sponsoring brand’s essence, promise and personality as a guideline for development, participants collaborate to co-create new, energized and valuable customer experiences.
CONSENSUS: The day will end with a strategic session prioritizing and expanding on the ideas that offer the highest levels of user satisfaction and brand differentiation.
Ideal For: Those marketers within the company responsible for brand management and brand experience, design and implementation.
Participants: Ideally, 6-12 brand team participants and 10-16 customers attend The Customer Experience Workshop.
- Shared buy-in and agreement on the brand experience ideas and concepts that will form the basis for a market-differentiating brand experience for the sponsoring brand.
- An energized sense of purpose and direction that will add speed, precision and power to the implementation of the brand experience.
- A comprehensive overview of findings.
- The ability to ‘Wow’ your customers, not just satisfy them.
Timeframe: One full workshop day. Preparation and customer recruitment will take 2-3 weeks for The Blake Project.
Outcomes: Clarity and confidence in the strategic direction of your brand experience.